Make the first screen answer four questions
A customer should quickly understand what your business does, where it is, whether it is open and how to contact you.
- Use a clear cover photo and recognisable logo
- Write a specific one-line description
- Keep phone, address and hours current
- Choose accurate business categories
Show what people can ask for
A short, current catalog is more useful than a long, outdated one. Start with the products or services people ask about most often, include honest price guidance where practical, and remove unavailable offers promptly.
Use enquiries as a follow-up tool
Respond while the request is still fresh, record the next follow-up, and keep the customer conversation direct. The storefront should reduce uncertainty, not add another complicated sales channel.